Legend Is Not Declared As A 'Hit' Yet
By Suryateja - Sunday, 6 April 2014
Despite being the biggest opener in the career of Nandamuri Balakrishna, 'Legend' can't be declared as a hit as of now as there is possibility of even a negative result.
Including the Prints, Publicity and Promotions, The overall budget of 'Legend' is anywhere around Rs 45 crore. Satellite Rights of the films fetched just Rs 5.5 crore (Gemini TV) because of I&B Ministry's new rule limiting the ads to 12 min per hour. Audio, Ringtones and Other Non-Theatrical revenues could be upto Rs 1.5 crore. So, 'Legend' need to collect a share of at least Rs 38 crore to be in a safe zone.
'Legend' collected a Worldwide share of Rs 28 crore By the end of Week 1. This means it has to generate a share of at least Rs 10 crore for break even and Rs 12-13 for safe/hit status. A lot depends on the Second Week as another biggie 'Race Gurram' will be hitting the screens soon.
Trade Pundits say, 'Simha' was made with a moderate budget of Rs 15 crore and hence it entered profit zone by the end of First Week itself. But for 'Legend', Boyapati spent Rs 45 crore and that's the huge difference.
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